4) What's the Impact of your Choice?

differentiating your business to drive high-margin growth

The Impact’s on your Bottom-Line

There’s a huge amount of research highlighting

massive differences in Profit-per-Employee ...

Dinosaurs typically earn 0.5 times their industry’s average Profit-per-Employee ...

and constantly struggle to survive

Defenders typically earn 0.9 times their industry’s average Profit-per-Employee ...

but only grow when afloat on a rising tide

Buccaneers typically earn 1.5 times their industry’s average Profit-per-Employee ...

and sustain those results for 5 - 7 years

Trail-Blazers typically earn 3.5 times their industry’s average Profit-per-Employee ...

and sustain those results for 15 - 25 years

Playing for High Stakes

Basically, it’s the way you choose to

compete ... irrespective of whether you

make your choice deliberately or by default ... that’s going to determine your profitability ...

... & the 2 basic choices are between

Competing Head-to-Head ... which means continually trying to convince clients and prospects that your particular mix of features, quality, service and price is somehow better than that of your competitors ...

... or the harder but much more-profitable

route of actually finding smart new ways to differentiate yourselves & avoid competing head-to-head ... by creating a distinctive strategy that your clients & prospects see

as offering them the sort of value they

simply can’t get from anywhere else.